This time last month I wrote about Valentine’s Day in Korea and in the post I made mention of a more female-centric holiday that takes place on March 14th (today!) called White Day. This time around I made sure to take some pictures of stores and vendors preparing for the big day… but I have to say, Valentine’s Day seemed a bit more significant in terms of reactions the day of and the hoards of people [read: women] that I saw buying chocolates for their crushes, boyfriends, brothers and bosses.

Lollipops, candies, cookies, and donuts were given to Sydney Teacher for White Day (Thanks students!)– sometimes it pays to be a teacher…
Korean marts and grocery stores akin to America’s CVS and Giant Eagle erected large White Day displays in an attempt to lure men into buying over-sized teddy bears and velvet roses for the women in their lives…
Hell– shops even set up huge displays in the middle of a popular neighborhood road just to draw in frantic, last-minute shoppers…

And a huge Ferrero Rocher chocolate and velvet rose display outside of the popular bar and restaurant district in Dujeong-dong on the eve of White Day
On my Korean White Day, I find myself preparing for an after-work meeting while desk-warming. Maybe a dinner date with my co-teacher Julie? I’m still waiting to see if I’ll be eating black noodles on April 14th… hehe. I probably will be either way… hope I can find a restaurant willing to make a vegetarian version of the melancholy fare. ^.~